Louise McKaig

Santa Barbara Real Estate | Montecito Real Estate | Hope Ranch Real Estate

Excerpt from the Montecito Magazine

“As a kid I had learned so much about business and being an entrepreneur from working with my dad,” says Louise. “My dad taught me that a successful business is created by long-time personal relationships, by always giving a customized experience and by providing a better service to your clients than they can get anywhere else. I think these values have always been at the core of our family’s businesses from my grandfather’s first Italian Store in the 1920s to my real estate business and my children’s businesses” – Montecito real estate agent Louise McKaig interview with The Montecito Magazine

Local

Keeping It Local

My family has lived in Santa Barbara since 1915 and we have owned many well known local businesses over the generations. Before getting into real estate I had run various businesses and am happy to have been able to pass that down to my children. My daughter owns The Santa Barbara Spa and my sons own Hollywood Film And Media® among others. I have been involved in business or real estate for decades and, with the exception of a few investments, our business ventures have always started and operated in Santa Barbara California. My husband and I were high school sweethearts but have known each other since attending La Colina Jr. High. Both of our families have been involved in the formation of many successful Santa Barbara businesses such as Casa Flores Tortillas, Pan American Markets, Enrico’s Italian Deli, The Italian Store, and many local farm & land deals.

Business

``A Passion For Business Innovation``

Before starting my own businesses I had the opportunity to work alongside my family at our grocery store chains, “The Pan American Markets”. We had 5 locations in Santa Barbara, Montecito, and Carpinteria with a large number of employees and managers so it helped me understand how to run a large operation at an early age. I helped my parents run our delis called Enrico’s Delicatessen as well as our tortilla company, Casa Flores Tortillas, which at the time was named one of the fastest growing companies in the Western United States. We had a couple hundred employees, trucking routes, and many distributors. This is where I really learned to love working with people in problem solving while I was running a lot of the internal aspects of the business including administration and human resources. You really get to know the employees and understand what their needs are and how to help them become happier, better, workers. During this time I learned all about the operations that go into making a large company run. Later I started an international learning program that hosted all types of international professionals of major companies, semi-professional basketball players from Italy, a female bullet-train conductor in Japan, executives at Johnson & Johnson, and more. I’ve invested in various businesses, film, and real estate as well as started and run various other ventures based out of Santa Barbara. I have coached real estate professionals and entrepreneurs around the country and occasionally speak at various conferences. I have also written a book on real estate that will be releasing later this year.

Life

Let's Get Personal

I love my business and my clients. A big part of what I enjoy are the letters or phone calls telling me that I helped their family during a difficult time or I changed their lives for the better. I love getting to know my clients, spending time with them, and becoming friends. I also love my family very much, spending time with them, mentoring my kids with their own business ventures and just enjoying moments with all of my friends, clients, and family.

Real Estate

Why did I get into real estate?

It wasn’t until my husband and I decided to sell our first home that I witnessed an industry desperately in need of ethical and innovative business practices. Agents were more interested in listening to themselves speak than listening to our needs. They were more interested in the commission than keeping us informed or trying to help us understand the process. We would be told one thing only to discover the complete opposite. I know first hand how it feels to loose sleep wondering if my agent is representing my interests… and I didn’t like the feeling. My goal is that my clients know that I am representing their interests. I keep them informed of possible offers and how to strategize on how to respond. I listen to what my clients are saying and try to help them be heard. Then we figure out what their best move is so that they get where they need or want to go.

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