Real Estate Services - Santa Barbara, Montecito, Hope Ranch

``A Passion For Business Innovation`` - Montecito Magazine

When I’m interviewed for an article or speaking at a conference I’m often asked why I’ve been so successful in an industry as competitive as real estate. It’s a tough question because success is built on a number of things like hard work, innovation, honesty, integrity, but I think in the end all those things spawn from passion. I have a passion for helping good people, I have a passion for coming up with ideas on how to solve problems, I have a passion for seeing the look on my clients’ faces when they find their new home. I have a passion for building a strong relationship with people; I have a passion for helping people get through something as daunting as selling their home. Yes, real estate can be very competitive and stressful but I think if someone has a real passion for what they do, it will motivate them and drive them to always be the best they can be.

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Sellers

In order to make sure your home stands out from the competition, I have created my own marketing and media design team with professional backgrounds in social media branding, film & commercial production, and high-end media design. My team and I will build a unique campaign around your unique property so that you can stand out from the competition; however, don’t let the word “Team” scare you. You won’t be passed off to an assistant. When you sign with me you get me; my team is there to assist on the background aspects.

Info about selling

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Buyers

An estate’s price is usually negotiated at least two times — first when the offer is accepted and again when the inspections and contingencies are about to be released. For something as valuable as your home, you need an experienced and well-trained negotiator. I spend time with each client, walk them through the various stages, and help them feel informed and comfortable with each decision. Since I work with a wide range of clients who have varying levels or experience and understanding of real estate, I adapt and customize my services to your needs.

Info about buying

Client Commitment, Desired Results

No Pressure

You would be shocked at how many stories I’ve heard from buyers and sellers about how their past agent tried to bully them into a sale they didn’t feel comfortable with. My success in real estate was built on repeat business and word of mouth referrals. My clients are never pressured into making bad decisions. I want every sale to lead to a long lasting relationship.

Un-matched Marketing

My clients have access to the same marketing every brokerage claims to offer but in addition are backed by my own personal marketing team that takes it much farther with a global reach, target marketing, and technology not available to other agents. I don’t just rely on the cookie cutter marketing provided to every agent. To keep my clients ahead of the competition I bring my own marketing team that has done global advertising and promotion campaigns for films, international organizations, celebrities and public figures.

Knowledge & Experience

I received my B.A. in Business Economics from UCSB & have grown up in, owned, or operated businesses and real estate ventures for decades. I’ve continued my education by working with financial and real estate experts around the country to stay informed of new trends and changes in the market and real estate industry.

Working for you

You need to be sure your agent is working for you and not just their own interests. My clients know that their best interests will always be represented and their goals always put first. I care about my clients and work hands-on to ensure that they are backed by the most up-to-date information, the most effective marketing, and the very best service. I am a full time Realtor, I spend personal time with my clients, and I work behind the scenes so you can relax.

Tracking & Analyzing Marketing

It’s interesting that someone can claim to have the most innovative marketing yet they don’t track any of their efforts to analyze what is effective and what isn’t. How do they even know what is effective? One of the many unique services my team provides for our listings are tracking systems to analyze the effectiveness of each marketing campaign. This lets me know what potential buyers are responding to, why, or how to improve our targeting to reach buyers that are more likely to be interested in your home. It’s silly to think that a 1 million dollar listing would have the same audience as a 10 million dollar listing. Yet the typical real estate marketing provided to sellers is the same cookie cutter plan regardless of property style, location, or price point. Rather than blindly syndicating and stopping there, my team monitors and analyzes our audience retention and interaction rates to know how people respond to each aspect of your property’s campaign. This way I am informed ahead of time when we need to change tactics, create new material, expand or adjust our target market, or boost efforts in specific areas.

Web & Social Media

Mail

Print Publications

Private Network

Private (Inquire for more info)